An estimated 178,480 new cases of breast cancer will be diagnosed in American women in 2007 alone. To help bring awareness to breast cancer, Collingswood will be going pink throughout the town!

During the entire month of October, Collingswood will help promote awareness and raise money to help find a cure for breast cancer in conjunction with the Philadelphia affiliate of the Susan G. Komen Foundation. To show town-wide unity, Haddon and Collings Avenues will be lit in pink festival lights and pink lighting gels will be placed on the lights of large buildings to cast a pink glow.

The entire town will be decked out in pink with 14-inch pink bows for $10 and smaller 10-inch bows for $7 available from Kenmac Florist. All proceeds benefit the Komen Foundation. Purchase them at Borough Hall or Kenmac's to put on your windows, trees, porches and anywhere else to show your support.

Residents, merchants and guests can get involved in one of the many ‘Are you Pink?’ opportunities throughout town. Visit your favorite stores and restaurants to see how they are supporting the cause – merchants are contributing in their own way. Restaurants may offer discounts and special entrees, stores and services may offer products and percentages of purchases donated to the Komen foundation. For a complete list of participants see below.

You can purchase a Lean Cuisine lunch bag for $10 that shows your support – the insulated bags come in three designs. Purchase one at Borough Hall and half of all proceeds will benefit the Komen Foundation.

There will be events to promote awareness all month. The book festival on Oct. 6 will have a table dedicated to breast cancer awareness with information and handouts. Perkins Center for the Arts will host the exhibit Pink at Perkins - The Contradictory Character of a Complex Color starting Oct. 13, which examines complexity of the highly charged color. Second Saturday – also on Oct. 13 from 6 to 9 p.m. – will be lit up pink and showcase all the regular artwork and entertainment that accompanies the monthly event. October’s Cruise night on Oct.18 from 6 to 9 p.m. will be both ladies’ night and dedicated to breast cancer awareness with specials. Girls will pick the best classic cars and motorcycles and pink definitely has an advantage.

Oct. 25 will bring fundraising efforts along with laughs for Applause for a Cause. Ticket sales of the inaugural performance of the Excelsior Theater Company of “Nunsense” will go to Komen. Enjoy refreshments and fun while contributing. Even the nuns will be decked out in pink to show their support!

Collingswood will even think pink when it comes to candies and ghosts this Halloween to show support. Think pink when you shop and dine and purchase gifts for loved ones. At the end of the month the totals raised from town wide efforts will be collected and sent to the Philadelphia affiliate of the Susan G. Komen Foundation. For more information on how to shop, dine and live pink for October, go to www.collingswood.com. Are you pink?

Participating Retail Stores

1st Colonial National Bank, 1040 Haddon Avenue - For every loan originated and closed in the month of October, $100 will be donated to the Susan G. Komen Foundation.

All Fired Up!, 602 Haddon Avenue - 15% of sales of pottery painted on Tuesdays will go to Komen. If the customer paints their piece ENTIRELY PINK any day in October, they will get a free sitting fee and All Fired Up! will donate $1 for each of those sales to the Komen Foundation.

Atlantic Travel, 723 Haddon Ave is offering a special Apple Vacations "Travel Pink! Travel Oahu" package where travelers who select Waikiki hotels will result in a $50.00 donation by Apple Vacations to the local chapter of the Susan G. Komen Foundation and special complimentary "pink" amenities.  Details are displayed in the store front window.

Beauty Trenz, 689 Haddon Avenue - On October 13th from 12 noon to 8 pm, Beauty Trenz will be hosting Glamour Shots. For a $20 donation to Komen, you will receive a free 10 x 13 portrait with your make up done and your hair touched up. Appointments necessary.

Ecks Jewelers, 796 Haddon Avenue - 25% off all pink jewelry during the month of October. A portion of the proceeds will be donated to the Komen Foundation.

Grooveground, 647 Haddon Avenue - Grooveground will be selling pink pastries and special "pink" drinks at special prices. A portion of these sales will go to the Komen Foundation.

Jubili Beads & Yarns®, 713 Haddon Avenue - Starting on Sat., Sept. 29th and extending through all of October, come to Jubili and make a special bracelet, or stuff your own stuffed animal. Say it's for Breast Cancer and 10% of your project will be donated to the Komen Foundation. If you make any purchase, "round up" the purchase amount to the nearest dollar and Jubili will donate the difference as well. Open 7 days a week, Wednesday, Friday and Saturday until 9 pm.

Kenmac Flowers, 700 Haddon Avenue - will be selling pink ribbons for home or business decorating. Large bows $10; small bows $7. Proceeds will benefit the Komen Foundation.

Marlene's, 710 Haddon Avenue - Marlene's will be donating 20% of all sales on Mondays and Wednesdays (and on 2nd Saturday) during the month of October to the Komen Foundation.

Nunzio's, 706 Haddon Avenue - In addition to dressing their restaurant in pink, Nunzio's will be selling a special dessert for the month of October - a Sweet Susan. The entire cost of the dessert - $7 - will be donated to the Komen Foundation.

Painted Cottage, 719 Haddon Avenue and Painted Cottage Home, 716 Haddon Avenue - 10% of the total sales from both locations on Sundays through the month of October will be donated to Komen.

The POP Shop, 729 Haddon Avenue - The Pop Shop is selling special cookies for Breast Cancer Awareness Month. The Cookie - dark chocolate with pink candy pieces - is being offered exclusively for October. Sysco will be donating $50,000 from the sales of this cookie to breast cancer research. Cookies are two for $1 and are available to eat in or take home.

Sapori, 601 Haddon Avenue - On Mondays in October, 10% of all sales will go to the Komen Foundation.

Sweet Tooth Candies, 742 Haddon Avenue - Pink pretzels for sale; will be giving away chocolate pink ribbons.

Tortilla Press, 701 Haddon Avenue - On Mondays in October, 15% of all sales will go to the Komen Foundation.

Verenique, 710 Haddon Avenue - Verenique will host a Fall Fashion Event on Sunday, October 7 from 11 am to 5 pm. They will debut their new line of pink sleepwear from Wildbleu. A portion of the sales of the sleepwear will go to the Susan G. Komen Foundation. For more information, call the store at (856) 869-9779.

Yogawood, 688 Haddon Avenue - Yogawood will host a Karma class on Sunday, October 7 to help find a cure for breast cancer. All proceeds from this, all levels, drop-in class will go directly to the Komen Foundation. Suggested contribution $14 (no class cards, please) - but participants are welcome to get as generous as they please!